Writing & editing

At Paradigm, we believe the language is as important as the look.

Our team of writers and editors create messages that are clear, eye-catching, and on brand, in English and Japanese (and sometimes other languages, as well). Whatever you need us to write — brand messaging, website content, ad copy — we can write it well. And we’ve got plenty of experience following tone of voice guidelines.

In addition to our copywriting, content creation, article-writing, and copyediting services, we can develop stories and scripts for videos that will help you connect with your audience.

Related Work

Express localization

Paradigm helps to localize and launch the Holiday Inn Express brand in Japan

Winning campaigns

Paradigm creates promotional materials for IHG’s many campaigns in Japan

A snapshot of progress

Paradigm helps Nikko AM to produce another sustainability report

Classy visuals for classy events

Paradigm supports all the events put on by the breast cancer awareness NPO RFTC Japan

A brand like no other

Paradigm produces a name, a brand identity, a print brochure, and a website for Tri-Seven Roppongi

High quality videos to boost the bottom line

Paradigm creates a variety of commercials and videos for Servcorp

Exceptionally elegant

Paradigm reimagines Hotel Chinzanso’s seasonal guest relations booklet

Luxurious and sophisticated

Paradigm designs a website and creates key messaging for ANA InterContinental Beppu

LIXIL linked

Paradigm builds LIXIL a corporate intranet in 90 days

Templates for business growth in Japan

Wix Japan and NTT TownPage tap Paradigm for a major website templates project

I AM a success story

Paradigm helms major two-year global ad campaign for Nikko AM

In sharp focus

Paradigm shoots a corporate video for Olympus on three continents

Taking Japanese stationery to the world

KOKUYO chooses Paradigm to create its global website

Getting in Japan’s face

Paradigm oversees the localization of IHG’s global ad campaign for the Japan market

Related Ideas