Project scope
Branding, Strategic Brand Audit, Copywriting, Translation, Photography, Graphic Design, Website Design & Development
The Hexagon is an iconic commercial and retail building in the heart of Akasaka, Tokyo. To enhance the leasing appeal of the property, the owners approached Paradigm to undertake a strategic brand audit and to then design and build a bilingual website.
Inspired by the six sides of a hexagon we wrote new promotional copy — “Six great reasons to choose The Hexagon”. Stack charts and floor plans were redrawn to make them fit perfectly with the updated brand look and feel. We created on-brand, custom Google maps to make the neighborhood’s relevant amenities easy to see.
Although there was existing photography of the property, we felt that it didn’t do justice to the strengths of its unique design. Paradigm worked with one of Tokyo’s leading architectural photographers, Kageaki Smith, to produce a set of exceptional new photographs. These then helped form the basis of the final website design.
Since launching, the leasing agents have reported a noticeable increase in inquiries and now the building is almost fully occupied.
