Paradigm means “example”, “model”, or “benchmark” and, for more than three decades, our work has been the benchmark for creative excellence in Japan.

Our full-service digital creative agency in Tokyo joins the dots between communications, design, and technology to deliver world-class creative solutions.

We do work for businesses of all sizes, from entrepreneurs to multinational corporations. Our clients include companies from overseas doing business in Japan and Japanese businesses targeting a non-Japanese audience.

We know that our clients come to us because they want to see growth in their business, not simply design for design’s sake. So, our attention is always on helping them achieve successful business outcomes — and we never shy away from giving our frank, honest opinions.

We hold ourselves to extremely high standards and only produce work we’re proud of.


Since we first opened our doors, people from more than 30 countries have worked at Paradigm, including a foundational team of Japanese employees. It’s our cultural and educational diversity that is key to our creativity, productivity, and longevity.

Members of our leadership team are involved in every project from start to finish.

Vickie Paradise Green


Paddy O’Connor

Creative Director

Michael Addison

Director of Technology

Andrew Howitt

Head of Copy

Victor Chia

User Interface Design Director

Areeya Ket

Senior Graphic Designer

Daisuke Inoue

Project Director

Tamás Dóczi

IT Project Director

Taishi Hashimoto

Project Manager