Brand strategy

We make brands distinctive and memorable.

If you need help bringing your brand strategy to life, we work closely with leaders on your team to define and craft your brand in words, including your purpose, mission, vision, values, and story. We can also come up with a name for your brand or product that aligns with your purpose and create positioning and key messaging that will help your brand resonate with your target audience.

Your tone of voice is also an essential element in differentiating your brand and creating a consistent, recognizable identity. Whether you’re a playful, witty kind of brand, a straight-to-the-point, no-nonsense brand, a casual, friendly sounding brand, a provocative brand, or an elegant-sounding brand, we can help you craft your tone of voice and put together tone of voice guidelines to make sure you keep it consistent for all your communications touchpoints.

We’re here to help you develop clear, meaningful, differentiated brand messaging.

Related Work

A brand like no other

Paradigm produces a name, a brand identity, a print brochure, and a website for Tri-Seven Roppongi

Smart and stylish

Paradigm names and brands two F&B outlets for the Pullman Tokyo Tamachi hotel

New name, new look, new possibilities

Paradigm creates a fresh brand identity for Japan’s leading breast cancer awareness NPO

Luxurious and sophisticated

Paradigm designs a website and creates key messaging for ANA InterContinental Beppu

Stoking the internet’s curiosity

Paradigm creates the world’s first website for Hotel Indigo using its new brand guidelines

In sharp focus

Paradigm shoots a corporate video for Olympus on three continents

Taking Japanese stationery to the world

KOKUYO chooses Paradigm to create its global website

Getting in Japan’s face

Paradigm oversees the localization of IHG’s global ad campaign for the Japan market

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