The TCVB‘s key communication materials were looking stale and unconnected. They were being left behind compared to their competitors in the region. Paradigm undertook a complete brand identity audit and update. The new brand has resulted in a fresh, strong and unified visual platform for the organization. Two of the first items to be rebranded by Paradigm were TCVB’s bilingual website, which we designed and developed, and their large format biannual planners guide.