Project overview
When Danish furniture importer Scandinavian Living was getting ready to move to the upscale Minami Aoyama area, CEO and owner Henrik Kohberg asked Paradigm to help plan and manage the opening events for its new flagship store and showroom. The first event would be invitation only and the second would be a day-long event for the public.
Founded in 1990, Scandinavian Living brings carefully selected, high-end lifestyle products — including furniture, interior design items, and building materials — to Japan. It represents some of the most distinctive Scandinavian design brands.