Strategy & Branding — Branding Identity — Information Architecture — Graphic Design & Art Direction — UI/UX Design — Brand Guidelines & Manuals — Brand Communications & Advertising — Wireframing & Prototyping — Illustration & Icon Creation — Infographics & Data Visualization — Print Design & Production
One of Dieter Rams’ principles of design is that “good design is as little design as possible”. This most closely aligns with our philosophy at Paradigm.
Our approach to design starts with clearly understanding the needs, challenges, and objectives of our clients and their target audience. So, we take the time to ask “why” and to learn as much as we can about the brief. It’s only following an honest discussion that we can deliver successful design solutions.
For everything we create, and particularly for our websites, we work hard to design obvious, fluid, and friction-free experiences. We believe it’s essential to align our designs with typical patterns of behavior, allowing users to navigate successfully without them ever having to stop and think.
If you’d like to discuss a design project, we’d love to hear from you.
Strategy & Branding
John Hegarty said it best: “A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.”
As one of Japan’s leading branding and communications agencies, Paradigm has helped many organizations with strategy, naming, positioning, and the visual expression of their brand. We create outstanding brand stories, brand architecture, and visual identities.
Branding is a process that requires rigor and discipline, so we take the time to conduct extensive research into our clients’ business or product, we immerse ourselves in understanding their objectives, and we investigate all the possibilities to arrive at the BIG IDEA.
If you’d like to discuss a branding project, we’d love to hear from you.
Print Design & Production
Most of Paradigm’s work is delivered on screen and online, but since our founding in 1992 as a print publishing firm, print design and production remains one of our strengths.
Despite the dominance of digital in today’s world, we believe there is still a significant role for well-designed and carefully crafted printed materials. In fact, as more people shift exclusively to electronic communication, printed matter can really stand out.
Innovation is still happening in the print space, and we make sure to stay up to date on what’s possible, including new paper stocks, inks, and finishing techniques in both conventional lithography and digital on-demand print.
We published the ACCJ Journal for 18 years and Eurobiz Japan magazine for 12 and a half. Over the years, we have produced products that span the full gamut of what’s possible in print: large format hardback books, annual reports, business directories, display banners, high-quality corporate brochures, posters, product packaging, point-of-sale displays — the list is almost endless.
If it can be done in print, we’ve probably done it.
If you’d like to discuss a print project, we’d love to hear from you.