Project scope
Research, Site Structure & Content Creation, Copywriting, Branding, Graphic Design, UI/UX Design

With more than 170 million users in 190 countries, Wix is one of the world’s most popular cloud-based website design platforms. Its core feature is the ability for users to create websites themselves with online drag and drop tools. Headquartered in Tel Aviv, Israel, Wix currently has over 3,000 employees worldwide.

In 2019, Wix and NTT TownPage formed a strategic partnership to help bring more businesses — especially SMEs — online in Japan through sophisticated website templates designed for the unique needs of the market here. To deliver this ambitious project, they evaluated more than 80 Japanese agencies and, ultimately, Paradigm was judged to be their ideal digital creative agency partner.

At the kickoff meeting for the project, Paradigm made a presentation to the WIX and NTT TownPage teams that gave them insights into the current state of web design in Japan, emerging trends, and the direction it may be headed in.

With design of the templates led by Paradigm’s Director of UI/UX Victor Chia and strategy by IT Project Manager Takahiro Miyagami, their teams at Paradigm worked in close collaboration with WIX and NTT TownPage to deliver the project within a demanding timeframe.

In order to design each template effectively, Paradigm was required to perform extensive, in-depth research on a number of different market segments. This, along with the teams’ vast experience in Japanese user-interface patterns and behaviors, were key factors in allowing us to arrive at an excellent outcome.

On completion of the work, Wix’s Noa Spiegelman remarked, “Paradigm Digital Creative, thank you for being the backbone of the project, conducting thorough research and delivering a very high-level design to meet NTT TownPage and Wix’s needs and standards. It was a pleasure working with everyone. We hope to work and collaborate again in the future.”

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