The NPO RFTC Japan (formerly Run for the Cure Foundation) is Japan’s leading breast cancer foundation. Since it began in 2004, Paradigm has supported RFTC Japan by providing our full range of creative services.
Beginning as a charity run, RFTC now organizes a wide range of fundraising activities and awareness events throughout the year. Paradigm provides complete creative, design and editorial support for all of these activities. Of particular note, in 2018 we undertook a comprehensive rebrand of the foundation and in 2019 redesigned and redeveloped their website.
Paradigm is a proud partner of RFTC Japan and supports its efforts to eradicate breast cancer in Japan as a life threatening disease through its community outreach and awareness programs.