Although Paradigm is based in Tokyo, we work with clients all over the world. One of our more recent international projects was rebranding and rebuilding a website for Lincoln School located in Kathmandu, Nepal.
Established in 1954, this innovative and progressive school had a brand that was not helping it to communicate its mission and activities effectively.
To begin the process, we undertook a detailed brand audit and held a virtual workshop to gather the thoughts of the leadership team at Lincoln. We also conducted thorough research on the school’s history and studied a lot about the culture of Nepal.
One thing we learned is that the team was keen to somehow communicate their four philosophical pillars in the new brand, namely: to gain a passion for learning, to have the confidence to pursue dreams, to be a compassionate global citizen, and to be a steward of the environment.
Our final design features the combination of four petals representing these pillars. These are woven together to form a lotus-like flower, which is historically associated with Kathmandu. The design was also created to represent the four mountain ranges that surround Kathmandu.