Project scope
Graphic Design, Website Design, Photography, Development & Support, Copywriting

KOKUYO is one of the world’s largest stationery and office furniture companies. As of 2021, it had almost 7,000 employees and more than ¥300 billion in annual sales.

There are few Japanese students who haven’t used one of their iconic Campus brand notebooks at some point. But, while it has deep roots in Japan, the global market has become increasingly important for their long-term strategic growth.

KOKUYO approached Paradigm for help in redesigning and rebuilding their global website.

What we did:

– wrote key messages to make it more relevant for a global audience
– visualized and presented KOKUYO’s VISION 2030 (be Unique.) for display on a responsive website
– created scalable design guidelines, which include sophisticated theming components for the client to easily modify predefined themes and templates
– oversaw art direction of a photo and video shoot that took place in their newly opened Campus facility in Shinagawa.

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