Paradigm’s leadership team

A group of seasoned professionals from all corners of the world. We take our work very seriously, but thankfully not ourselves.

Vickie
Paradise
Green

President

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What do you do here?
The Boss, also known as Lady in Chief.

Three words to describe yourself
Gregarious, opinionated, passionate.

To you good design means
Not using mustard or drab green!

Best thing about living in Japan/Tokyo
My son lives here.

… worst thing
Shinjuku station.

Mac or Windows?
What’s a Windows?

Favorite Pantone/HEX colour?
Black.

What inspires you?
Good citizens who give back to their communities by taking care of each other and caring for animals.

A favorite saying
“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” – Maya Angelou

Tea or coffee?
Every day, I must have a Starbucks venti no fat latte, extra hot

How do you achieve work/life balance?
GORUCK! And nightly cocktails with my husband.

Proudest professional moment?
Recognition as a successful entrepreneur with a good credit rating.

Do you like natto?
I like it to be as far away from me as possible.

… and finally, I like working at Paradigm because
The people I work with are smart, funny, and uniquely talented and I feel lucky to share the work week with them.

Paddy
O’Connor

Creative Director

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What do you do here?
Creative Director. I’m responsible for overseeing all creative output at Paradigm.

Three words to describe yourself
Cautious, curious, (ever-so-slightly) cynical.

To you good design means
Don’t make me think.

Best thing about living in Japan/Tokyo
The trains!

… worst thing
The trains!

Mac or Windows?
Mac … till I, or it dies.

Favorite Pantone/HEX colour?
Pantone 021 (orange).

What inspires you?
The need to pay my mortgage! More seriously: the amazing world we live in, and the privilege to have a career trying to design things better.

A favorite saying
I’ll give you two related ones:

“Perfect is the enemy of good.” – Voltaire

“Show me the man who’s made no mistakes and I’ll show you a man who has made nothing.” – Joan Collins (who knew!)

Tea or coffee?
Start the day with a strong cup of Irish breakfast tea; an espresso as I leave the house; then filtered coffee in the office. Hmm, maybe I should ease up on the caffeine.

How do you achieve work/life balance?
By trying to have evening baths with my young son as often as possible. Being a member of Tokyo’s best running club and getting out on the Tama River on my bike early in the morning. Having a glass of red at the end of the day.

Proudest professional moment?
Winning the competition for the Tri-Seven Roppongi project. It was a lengthy process, but has led to some of our best work.  

Do you like natto?
Like is a strong word. Let’s just say tolerate.

… and finally, I like working at Paradigm because
No two days are the same, and it constantly challenges me.

Michael
Addison

Director of Technology

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What do you do here?
Build and maintain Paradigm’s Web and IT-related interests, and do general management tasks.

Three words to describe yourself
Motivated, (slightly) introverted, analytical.

To you good design means
The product looks pleasing to the eye and it’s effortless to interact with.

Best thing about living in Japan/Tokyo
The food, the people, and plenty of great tech.

… worst thing
I have no big complaints.

Mac or Windows?
Mac hardware, yes. OSX not so much. Love Windows. Why is Linux not in this list?

Favorite Pantone/HEX colour?
HEX #0197cd

What inspires you?
People with great character and integrity who excel in work and personal life.

Tea or coffee?
Tea.

How do you achieve work/life balance?
Work and family don’t mix often, and my job is my hobby.

Do you like natto?
Not really.

… and finally, I like working at Paradigm because
I get to work in one of the greatest cities in the world, in an amazing international environment, building cutting edge solutions for our clients.

Victor
Chia

User Interface Design Director

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What do you do here?
Responsible for overseeing any web and UI/UX design projects.

Three words to describe yourself
Problem-solving, persistent, personable.

To you good design means
As little design as possible.

Best thing about living in Japan/Tokyo
The quality of the customer service.

… worst thing
Taxis at pedestrian crossings.

Mac or Windows?
Mac.

Favorite Pantone/HEX colour?
HEX #ff0000

What inspires you?
The desire to keep learning, changing, and growing.

A favorite saying
“Design is so simple, that’s why it’s so complicated.” – Paul Rand

“If there’s a trick to it, the UI is broken.” – Douglas Anderson

Tea or coffee?
Tea (chilled).

How do you achieve work/life balance?
I swim, bike, and run.

Proudest professional moment?
Winning the competition for the Tri-Seven Roppongi project.  

Do you like natto?
Love it.

… and finally, I like working at Paradigm because
Great teammates and diverse, creative projects.

Cliff
Cardona

Senior Art Director

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What do you do here?
Art Director. I oversee production of Eurobiz Japan and other design projects at Paradigm.

Three words to describe yourself
A modest hypocrite.

To you good design is
Clear and obvious.

Best thing about living in Japan/Tokyo
The respect and consideration people have for one another.

… worst thing
Having to line up for absolutely everything. Especially on weekends.

Mac or Windows?
Much more comfortable on a Mac these days. I haven’t used a Windows OS since XP.

Favorite Pantone/HEX colour?
Pantone 179-1 Opaque White.

What inspires you?
The city I live in. Even after all these years.

A favorite saying
“The problem with quotes on the internet is that it is difficult to determine whether or not they are genuine.” – Abraham Lincoln

Tea or coffee?
Water.

How do you achieve work/life balance?
Ruthless prioritization and time management.

Proudest professional moment?
Receiving copies of the first redesigned edition of Eurobiz Japan from the printers.

Do you like natto?
Slimy soybeans that smell of feet? Pass.

… and finally, I work at Paradigm because
I love working with talented people.

Daisuke
Inoue

Project Manager

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What do you do here?
Project manager.

Three words to describe yourself
Easygoing, energetic, and organized.

To you good design means
Something you keep coming back to.

Best thing about living in Japan/Tokyo
Good Japanese food.

… worst thing
Bad Japanese food.

Mac or Windows?
A Windows-convert.

Favorite Pantone/HEX colour?
Pantone 17-1558: Grenadine.

What inspires you?
Regular opportunities to give people what they want.

A favorite saying
“You make a decision, but you support your decision.” – from Remember The Titans.

Tea or coffee?
Usually tea, unless I can get a Starbucks coffee.

How do you achieve work/life balance?
Never talk about work at home. I just enjoy spending time with my wife and kids.

Proudest professional moment?
Any time clients send e-mails saying, “This is perfect, Daisuke.”

Do you like natto?
With right amount of soy sauce and Japanese karashi mustard, YES!

… and finally, I like working at Paradigm because
Each day, I learn and grow. It’s a great place to develop my skills.

Andrew
Howitt

Editor-in-chief

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What do you do here?
I’m editor-in-chief of Eurobiz Japan and head of Paradigm’s editorial team.

Three words to describe yourself
Meticulous, precise, observant.

To you good design means
Something that gets you looking at the words.

Best thing about living in Japan/Tokyo
The umeboshi, in all its incarnations.

… worst thing
Small doorways, especially on some of the subway lines (I’m 6’4”).

Mac or Windows?
I prefer a BIC pen and legal pad to either.

Favorite Pantone/HEX colour?
Pantone 18-1250 TCX (Bombay Brown).

What inspires you?
Good writing.

A favorite saying
“Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.” – Samuel Beckett

Tea or coffee?
Coffee. Even better if it’s from Bali or Haiti.

How do you achieve work/life balance?
My daughters make sure I do.

Proudest professional moment?
Conducting a one-on-one interview in Japanese with Tokyo’s governor, Yuriko Koike.

Do you like natto?
It’s not my favorite. But I’ll eat it if it’s mixed with something else.

… and finally, I like working at Paradigm because
I do work I’m proud of.

Tamás
Dóczi

Sales Director

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What do you do here?
I handle advertising and branding collaborations for Eurobiz Japan.

Three words to describe yourself
Optimistic, realistic, determined.

To you good design means
A combination of originality and functionality.

Best thing about living in Japan/Tokyo
Tokyo is a place of neverending discovery, nature is never too far away, the food is great, and the 24/7 konbinis!

… worst thing
Crazy rush hour traffic, when you feel like a sardine in a can.

Mac or Windows?
Mac.

Favorite Pantone/HEX colour?
The last time I had to color something in I used crayons. I’ll go with green.

What inspires you?
Constantly engaging with new customers, building new relationships, conquering new challenges.

A favorite saying
“Nanakorobi yaoki” which means, “Fall down seven times, get up eight.” It’s a good Japanese saying about perseverance.

Tea or coffee?
Coffee.

How do you achieve work/life balance?
I love taking photos (both in the city and out in nature), hiking around Tokyo, cycling, indoor-climbing.

Proudest professional moment?
Every time our work makes a significant impact for a client’s business.

Do you like natto?
Negative. I have made many hopeless attempts, and I’m still not getting any closer to becoming fond of it.

… and finally, I like working at Paradigm because
It has an international team of professionals with extensive experience in their own fields. We’re focused on working together to provide the right solutions for various clients’ needs.