Strategy & Branding

For almost 30 years, Paradigm has been one of Japan’s leading branding and communications agencies.

We have helped organizations — from the largest domestic and multinational firms to innovative startups — with strategy, naming, positioning, and the visual expression of numerous brands.

We create outstanding visual identities, brand architecture, brand stories and identity systems.

At Paradigm, we believe the language is as important as the look, and our team of creative writers are some of the most talented in the business.

Branding is a process that requires rigor and discipline, so we take the time to conduct extensive research into your business or product, immerse ourselves in understanding your objectives, investigate all the possibilities to arrive at the best solution — the BIG IDEA.

We think John Hegarty said it best: “A brand is the most valuable piece of real estate in the world: a corner of someone’s mind”.


Brand strategy and narrative
Brand architecture
Brand reviews
Brand identity
Brand tone of voice
Symbol and logo design
Graphic design
Typography and typeface design
Moving image and digital
Brand communications and advertising
Brand application guidelines
Brand activation