About

Paradigm means “example”, “model”, or “benchmark” and, for more than three decades, our work has been the benchmark for creative excellence in Japan.

30+ years

We’ve been in business for more than 30 years, which means we’ve survived the bursting of Japan’s asset price bubble, the dot com crash, the Lehman shock, the Great East Japan Earthquake, and the coronavirus pandemic. So, you can be sure that we partner with our clients for the long term.

Diverse team

From Belgium to Brazil and South Africa to Scotland, people from more than 30 countries — including a foundational team of employees from Japan — have worked at Paradigm since we first opened our doors. It’s our cultural and educational diversity that’s key to our creativity, productivity, and longevity.

Commercially focused

We know that our clients come to us because they want to see growth in their business, not simply design for design’s sake. So, our attention is always on helping you achieve successful business outcomes.

No salespeople

We don’t have a team of salespeople pounding the pavements of Tokyo or cold calling random companies just to hit their targets. Our reputation, and a long list of satisfied customers, continue to bring us exciting projects.

No (nasty) surprises

Our leadership team is involved in every project from the start. This means we take the time to fully understand the scope of work of each project and our clients’ expectations so that we produce accurate and fair estimates and everyone is clear about what we will produce.

Leadership team

Hometown

How long at Paradigm?

Favorite color

Mac or Windows?

Favorite musician

Japanese movie

Japanese food

Preferred noodles

Japanese beer of choice

Go-to konbini

Philadelphia

32 years

#000000

Mac

Queen

A Taxing Woman

Shabu-shabu

Ramen

Suntory

7-Eleven

Vickie Paradise Green
President

Ireland

18 years

#ff6b08

Mac

Brian Eno

High and Low

Yakitori

Tonkotsu ramen

Yebisu

FamilyMart

Paddy O’Connor
Creative Director

South Africa

Australia

12 years

#0197cd

Windows / Linux

J.S. Bach

Howl’s Moving Castle

Sushi

Ramen

Yona Yona

FamilyMart

Michael Addison
Director of Technology

Canada

8 years

#5c2c06

Windows

Esbjörn Svensson Trio

Tokyo Story

Umeboshi

Tsukemen

Kirin Heartland

FamilyMart

Andrew Howitt
Head of Communications Strategy, Head of Copy

Malaysia

New Zealand

11 years

#ff0000

Mac

Foo Fighters

The Sky Crawlers

Okonomiyaki

Zaru Soba

Asahi Kuronama

Famima!!

Victor Chia
UI Design Director

Thailand

3 years

#9990af

Mac

Chicago

Spirited Away

Kani miso

Abura soba

Cola, please!

FamilyMart

Areeya Ket
Senior Graphic Designer

Japan

10 years

#d14124

Windows

Mr. Children

Porco Rosso

Okonomiyaki

Kawara soba

Suntory

FamilyMart

Daisuke Inoue
Project Director

Hungary

9 years

#228b22

Mac

Mastodon

Akira

Kakuni

Udon

Sapporo

7-Eleven

Tamás Dóczi
IT Project Director

Japan

2 years

#90ee90

Windows

Maroon 5

Our Little Sister

Kinako

Ie-kei Ramen

Orion

Lawson

Taishi Hashimoto
Project Manager

Hawaii

1 year

#ccff00

Mac

Camera Obscura

Girl Who Leapt Through Time

Katsudon

Soba

Sapporo

7-Eleven

Adrian Luna
Designer